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Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV

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MUMBAI: American pay-tv platform, Comcast, has added 42 international channels that are available to Xfinity TV customers and the Xfinity Stream TV app, portal on mobile devices, computers, and Roku devices in the home.  

With this, X1 customers can now find Indian content on Sony Entertainment Television (SET) HD , Star Plus HD, Zee TV HD, Star Bharat, Star Gold, Star Vijay, NDTV 24X7 and NDTV Good Times according to the media note released by Comcast. Additionally, consumers can stream and play on OTT platform Eros Now through the Xfinity Stream TV app and website on mobile devices, computers, and Roku devices in the home.

From Bollywood shows and movies to Chinese news, Russian cinema and Brazilian telenovelas, X1 customers can now find and enjoy foreign language content such as TV Asia, Globo, Record TV, TV5Monde, TV JAPAN and Willow sports content.

“Xfinity X1 is now the go-to platform for the best international programming and viewing experience,” said, Comcast Cable executive director, international strategy Rebecca Simpson. “With the demand for multicultural content increasing, we are thrilled to complement our existing array of international programming by adding more channels all thoughtfully curated into an easy way to navigate, discover and enjoy.”

NDTV head affiliate sales and international business Rahul Sood said, "We are delighted that Comcast, the world’s largest platform has launched NDTV to augment their Indian offering by adding our news and lifestyle channel. With NDTV 24x7 being the most watched Indian news channel in the international markets, our launch has given us the opportunity to further expand our viewership in the US." 

The channels from India apart from Star Vijay are available at a price of $34.99 with TV Aisa HD added in it which is named as Hindi 8 pack. The Hindi 10 pack includes Hindi 8 pack plus Eros Now(Indian OTT) and Willow HD(USA sports channel) which is priced at $49.99.  

The new international experience on X1 now includes over 415 networks in more than 20 languages and the content is organised and curated in a way that makes search and discovery by geography or language simple and easy. 

X1 customers can just say, “International” to go directly to the International destination on Xfinity on Demand.  Additionally, customers can use their voice to discover programming relevant to a specific region of the world — “Asian Entertainment,” “South Asian Entertainment,” “European Entertainment,” or “Brazilian Entertainment” are all voice commands that take the viewer directly to a curated assortment of channels, shows, movies, music and more.

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