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Mumbai, October 8, 2019: The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSI® readies for its runway debut. The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN. The collection...

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Volkswagen Group India consolidates into new entity ŠKODA AUTO Volkswagen India

MUMBAI: The ŠKODA AUTO led Volkswagen Group India, having secured the prerequisite regulatory and statutory approvals, announced the transformative merger of its three passenger car subsidiaries - Volkswagen India Pvt Ltd (VWIPL), Volkswagen Group Sales India Pvt Ltd (NSC) and ŠKODA AUTO India Pvt...

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Myntra's 'Big Fashion Days' records 56% sales from tier 2 and 3 cities; witnesses 60% growth over last edition

Myntra’s ‘Big fashion Days’, held between 29th September and 4th October, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3000 brands and 7 lakh+ styles. The ongoing festive season sale witnessed maximum enthusiasm from tier 2 and 3 cities and towns...

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LinkedIn Adds Enhanced Targeting Tools to Help Marketers Reach More of the Right Audiences

India, October 3, 2019: Marketers shared that one of their biggest priorities is to reach more of the right audiences at scale. LinkedIn recently invested a lot in bringing that to life with the introduction of new tools to expand the audience reach for marketers, including lookalike audiences,...

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Parle Products brings back consumer favourite Rol.a.Cola

MUMBAI: Parle Products, India’s leading biscuits and confectionery manufacturer, today announced the relaunch of its most popular confectionery product Rol.a.Cola on the back of popular demand led by the social media buzz earlier this year. Priced at Rs 5 and Rs 20, Rol.a.Cola will not only make...

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