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Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

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Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

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Viacom18 partners with CMCA to conduct beach clean-up drive across Mumbai

Mumbai: The 10-day long Ganesh Chaturthi festivities are a highlight for the city of Mumbai and its residents. However, the sight on city-beaches post the visarjans (idol immersion) is one of apathy as they are strewn with POP idol remains and plastic. In an endeavour to drive awareness about the...

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Social media platforms, online video to consolidate advertising dominance in 2020

MUMBAI: A considerate portion of marketers in Asia Pacific (29 per cent)don’t have the right balance and synergies between digital and offline media, while the majority (84 per cent) still struggle with cross-channel measurement. That’s according to the latest annual state of marketing study,...

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EaseMyTrip Teams Up with 20th IIFA Awards as Travel Partner

EaseMyTrip.com, one of India’s leading online travel aggregators, has partnered with 20th IIFA Awards 2019 for the third time in a row. IIFA, one of the biggest annual awards of Bollywood presented by International Indian Film Academy, will be celebrated at its own deck for the first time in 20...

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