MAM

×

×

Los Angeles Tourism appoints first-ever regional director for India market

https://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=tE6efBhc

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year making India the 3rd highest year-over-year international growth market for Los Angeles.

In her role, Kadam will develop and support air service for Los Angeles International Airport (LAX); spearhead strategic travel trade engagement including the implementation of a robust training program, using the L.A. Insider Program; and attend key industry trade shows in the region.

“We established a travel trade presence in India several years ago through Sartha Marketing, who introduced Los Angeles to the industry. The time is now right to deepen our engagement. India holds such vast potential for Los Angeles and appointing a full-time, regional director to oversee all of our tourism activity is a natural evolution of our commitment to the market,” stated Kathryn Smits, Vice President, Tourism for Los Angeles Tourism. “Seema’s most recent experience with DMOs has her well-positioned to be successful in this new role.”

On her newly appointed role, Kadam stated, “I am thrilled to have the opportunity to work with the travel fraternity in India, to showcase the diversity and depth of experiences that destination Los Angeles has to offer. With over 25 years in the Indian travel industry, I anticipate that this new role is most likely going to be the most exciting and challenging chapter yet. I am eagerly looking forward to utilizing my knowledge and experience to contribute to the destination’s business goals. It is an honor to be representing a destination like Los Angeles that promotes values like cultural diversity and inclusivity which connect strongly with me personally.”

Kadam, who graduated from Mumbai University, also holds diplomas in Standard and Advanced Travel Management. Over the course of her career, she has worked with leading Indian travel players like Thomas Cook India, Kuoni Travels India, Finnair Plc, Switzerland Tourism and Tourism Fiji.

In addition to her exceptional pan-India travel network created over the years, Seema is also skilled at establishing and implementing strategies that are business driven and result-oriented. With her strong product knowledge and business development strengths, she is aptly empowered to navigate any micro or macro challenges during her tenure.

Latest Reads

https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/payback.jpg?itok=iTuiLXwg
PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/pgi.jpg?itok=6Z9LwFVw
PGI India launches campaign for men’s platinum jewellery

MUMBAI:  The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/mediacom.jpg?itok=lpdtRz8J
Mediacom bags GOQii's India Health Quiz digital mandate

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India’s leading tech...

MAM Media and Advertising Account
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/spider.jpg?itok=MwNfFI0b
Sony Pictures Entertainment & Google create an India-first ‘Trailer to Ticketing’ full funnel campaign for 'Spider-Man: Far From Home'

MUMBAI: For a long time, the film industry has produced and marketed films based on gut and the same instinct and some basic media reports have been used to reach out to the movie going audiences. But Sony Pictures Entertainment Films India partnered with Google, their agency Sokrati and movie...

MAM Marketing MAM
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Star_Maa-BB.jpg?itok=tZN8Ac98
Star Maa launches BiggBossIsWatchingYou campaign

Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/PUMA_one8.jpg?itok=GDxb_5DZ
Virat Kohli forays into kids category with PUMA one8

India’s leading athlete Virat Kohli launches his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14 years.

MAM Marketing Brands
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/nirmal.jpg?itok=4WVR10Ry
Corporates welcome reduction in tax rate; positive about impacts

Finance Minister Nirmala Sitharaman, on Friday, announced the slashing of corporate tax from 30 per cent to 22 per cent, sending tremors of joy and positivity across the industry. The revised tax rates will be applicable to companies that do not avail of any tax incentive.

MAM Marketing MAM
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Laeeq_Ali.jpg?itok=Tbn6jZ-i
A boom in content-led ads in the nominations for Big Bang Awards 2019

The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.

MAM Marketing Brands
https://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/thefakeadco.jpg?itok=1BO2CT66
Two arrows and limitless brand messages: the new trend taking Instagram by storm

While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories