Television

BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

Amazon Online India Pvt Ltd also joined the list of top 3 advertisers

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.

The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

ITC Ltd ranked fifth with 28018 ad insertions.

Rank

Advertiser

Insertions

 

 

 

Week 40

   

1

HINDUSTAN LEVER LTD

177084

   

2

RECKITT BENCKISER (INDIA) LTD

115699

   

3

AMAZON ONLINE INDIA PVT LTD

46330

   

4

BROOKE BOND LIPTON INDIA LTD

32878

   

5

ITC LTD

28018

   

6

PROCTER & GAMBLE

25317

   

7

COLGATE PALMOLIVE INDIA LTD

22238

   

8

FLIPKART.COM

22168

   

9

CADBURYS INDIA LTD

21545

   

10

GODREJ CONSUMER PRODUCTS LTD

20858

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

Top Brands:

Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions. 

Rank

Brands

Insertions

 

 

 

Week 40

   

1

AMAZON.IN

36675

   

2

FLIPKART.COM

22168

   

3

SANTOOR SANDAL AND TURMERIC

17426

   

4

LIZOL

16119

   

5

TRIVAGO

12233

   

6

HARPIC BATHROOM CLEANER

10711

   

7

RELIANCE TRENDS

9877

   

8

CB-DR ORTHO OIL

9856

   

9

HARPIC 10/10

9772

   

10

SURF EXCEL EASY WASH

9661

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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